What is SEMRUSH?
A tool to help your content marketing strategy and bring insights about your competition: learn how to use SEMrush right now.
Analysis by Domain
Just type the domain you want in the search bar and SEMrush will present you with the information related to that specific domain.
This is great for analyzing both your site and your competitors’ sites.
You will find information about organic and paid search, backlinks, top keywords and competition.When analyzing a domain, do not use https:// or www. You will be limiting yourself to a general search.
Analysis by domain
Just type the domain you want in the search bar and SEMrush will present you with the information related to that specific domain. This is great for analyzing both your site and your competitors’ sites.
You will find information about organic and paid search, backlinks, top keywords and competition.
When analyzing a domain, do not use https:// or www. You will be limiting yourself to a general search.
It is very important to select the country for SemRush to do a good search.
Organic traffic
Here you will have access to the organic data concerning the domain:
Top organic keywords: these keywords are searched in Google, leading to your site. This is important to understand what brings more traffic to your domain.
Distribution by organic position: Understanding about this traffic is very good and shows you for how many keywords your content ranks.
Top organic competitors: This shows the main competitors for your same keywords.
Competitive positioning map: Using a graph based on the coordinates “organic keywords” and “organic traffic” shows you the main competition.
Paid search
In this section, you will have access to the same information but this time for paid media.
Backlinks
Backlinks are crucial for google or other search engines to identify the authenticity of your site as well as the quality of your content.
Reliable links, websites that have a certain reputation increase the credibility of your website.
SEMrush gives us a detailed backlinks report; like, which domains and how many are pointing to your website.
Domain x domain
It is possible to analyze two or more domains, but be aware of the limitations.
When performing the analysis a comparison of the different domains chosen based on keywords is made.
To obtain more precise information, it is better to use filters to find desired words or even select the search field, and it is also possible to filter by position.
Keyword analysis
This tool allows the user to analyze a keyword and evaluate its difficulty as well as its cost in AdWords.
Phrase matching
Phrase matching
This tool targets keywords of a phrase or related keywords in a search.
The results displayed are related to the number of clicks users make when trying to find a phrase containing the keyword etc.
Position Tracking
In this section, it is possible to compare your domain and that of your competitors, based on SERP results.
The comparison is made based on the keyword variety and the ranking for those keywords. In addition, the information is presented in a visual and intuitive way showing the traffic and its average position.
SEO Content Template
For people who create content or want to get started in content production. This allows you to create SEO optimized content from the keywords you want. based on the templates offered by Google according to the best results.
This being so. The first thing to do is to choose the keyword, determine the region and country. SEMrush will generate a template from the variables provided. Once you get the search results, check if what it offers resembles and matches your strategy.
Social Media Tool
This tool is very useful to compare your social networks and those of your competitors. This way you will be able to understand if your social media strategy is good or needs to be improved according to the market trend. It also gives you important information about what your audience is looking for.
Lead Generation Tool
Led generation tools allow you to encourage your visitors to provide their data and thus become potential customers.